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Strategy for the Real World

Planning, Innovation, Marketing and Research that makes effective use of your time and resources. 

Stop delaying the work or babysitting agencies and get the guidance and insights you need, without any of the fluff. 

SERVICES

Brand Strategy & Planning

Development of short and long term brand strategic plans to identify & capture new growth or solve business challenges

Innovation & Marketing Strategy 

Identify incremental, profit-driving opportunities thru consumer and data insights. We work with you to develop ideas that are market ready.

Insights Research

Low-cost and innovative research solutions that prioritize your specific needs so you can make decisions fast

Ask us about our innovative planning workshops to fast-track up to 8 weeks of work into a game plan that is consumer inspired, competitor proof, and internally aligned in record time.  

WHAT CLIENTS SAY ABOUT US

VP, Marketing Innovation

Kathy provided a tremendous amount of leverage to our team which was short-staffed. Kathy was skillful at identifying ways to re-frame her role to match the shifting priorities of our business.

VP, Marketing

She is my go-to and first choice strategist/consultant, hands down. If you are looking for a strategic, innovative and dependable consultant, Kathy is the one for you.

DVP, Innovation 

Kathy is hands down one of the best strategists I have worked with.  Kathy has built a solid client base over the years and I am not the only one that keeps coming back to her to move the needle quickly.

AREAS OF EXPERTISE

Glass Sphere

TYPE

Natural

Organic

Conventional

Glass Sphere

FOOD

Salty snacks

Baked snacks

Applesauce

Cottage cheese

Pouch snacks

Glass Sphere

BEVERAGE

Juice, juice drinks, sports-drinks, mixers, bottled water, sparkling water, ready-to-drink coffee, ready-to-drink tea, conventional milk, flavored milk, plant-based milk, coffee creamers, eggnog

Glass Sphere

BEAUTY

Natural,

Multicultural haircare

Glass Sphere

SUPPLEMENTS

VMS

Gummies

Glass Sphere

TECH

Peer-to-peer

Car Sharing

Glass Sphere

TRAVEL

International

Retreats

Glass Sphere

EDUCATION

Language

Cooking

Kathy Galloway, CEO & Founder

HEART

I work with people and brands that are personally meaningful to me - and it shows

WIZARDRY

Intuitively connecting & integrating the big picture + the small details to see the problems & possibilities

EXPERTISE

15+ years working with ultra-large ($10B) & modestly small ($10MM) brands in over 20 product categories

Kathy Galloway, brand and innovation consultat
Gradient Background

I'm originally from NJ and got to Texas by way of the University of Texas at Austin, where I earned my MBA at the McCombs School of Business in 2004.   

 

I spent the first 5 years of my career at Pepsico's Frito Lay, learning the craft of data-driven, last-mile-execution, strategic CPG marketing.  I followed that with brand-building positions at large organizations that operated like start-ups and start-ups that were driven to be large organizations. I learned how to think like an entrepreneur while managing the complexities of century-old manufacturing and go-to-market system.  And how to thrive with smaller budgets and even bigger aspirations.  

In 2013, I started this company to find my own path to success and have since built a mid-6-figure company that uses scrappiness and talent to truly help other brand leaders succeed.   Our team has helped clients with projects that span the marketing playbook and I am proud that all of my clients have become a (many times over) repeat client or has generously provided a recommendation.  I am motivated by the fact that I can be a small part of their success.  I look forward to being a part of your success, too. 

 

What are you waiting for?

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