Why We Do
What We Do
Mission
In the face of life's inevitable challenges, it's all too common to find ourselves at a crossroads, overwhelmed by the sheer scale of the obstacles before us.
This paralysis isn't just about not knowing what to do;
it's about being unable to see through the fog of our own thoughts, to articulate our deepest desires, or to make the bold choices necessary to overcome these hurdles.
The result? A muddled response where we either confront these challenges half-heartedly (fight), stand frozen in indecision (freeze), or turn our backs, hoping for external change to chart a new path for us (flight).
This is where our journey begins.
"The secret to strategy and positioning? Articulating every single point clearly and individually, but still threaded together."
Kathy Guzmán Galloway
Our proprietary framework was developed
over 10 years of testing and optimizing.
It provides a fool-proof blueprint upon which to build the optimal brand positioning and leverage all the characteristics that make a brand unique and meaningful.
Defining each of the 5 components clarifies and strengthens the next, resulting in a brand positioning that is strategically sound, emotionally and functionally motivating, and simple for anyone to understand and reinforce.
The Clarity Catalyst Framework
Girl mom, strategist, entrepreneur, educator, mentor, and 20-year veteran of the CPG world. Kathy operates in her zone of genius as a strategist and facilitator, helping organize data and thoughts to create the clarity needed to make decisions with confidence.
Kathy Guzmán Galloway
Founder, CEO & Head Wizard
In the past 10 years, she has built her consultancy, The Clarity Wizard, by working with some of the largest, youngest, and most innovative brands across CPG and other consumer industries. As a strategist, she helps brands drive growth with strategy and innovation. And as a facilitator, she provides strategic thought leadership for clients who are often too busy running their business to find ‘thinking time’ to grow their business.
She partners closely with organizations that support startup founders – particularly those who are marginalized and/or under-represented – to educate and mentor founders on Brand Positioning and Innovation, with CPG organizations including SKU, the CPG startup accelerator, DFW CPG, and BIPOC-focused organizations like Project Potluck, Impact Ventures, and Santander’s Cultivate Business Accelerator. To fulfill her personal goal to empower ambitious women to excel on their own terms, she’s the creator and host of the Fork in the Road podcast which educates and inspires women to make big moves in their careers.
She’s a mother, wife,
Afro-Latina, and Jersey girl
living in Texas. She’s a proud
daughter of immigrants from the Dominican Republic, who loves cooking, beaches and 90’s merengue (Oro Solido!). She has native fluency in both Spanish and English and is based in Dallas.
Let’s Work Together
The Clarity Wizard offers custom consulting services for Consumer Packaged Goods brands in positioning, insights, and strategy.